Professionalism:  When a surgical recording is shared with a prospective patient it helps demystify the surgical process, showing patients how thoroughly the process is conducted, the expertise of the surgical team, and the technology being used.

Sense of Capabilities:  In effect, the prospective patient will begin to appreciate the excellence of the surgical team and operating environment.

Confidence.  The offer of making recording and making surgical videos says that the surgical team feels extremely confident in the skills and experience.​​

Understanding the Journey:  Surgical recordings provide an educational tool that offers the patient a glimpse of the surgical journey in front of them, thus helping set expectations and empower them to make an informed decision.

Referral Transition:  Further, this provides the patient with confidence knowing someone is looking out for their best interests; thus, trusting their referral advice.

Reducing Anxiety:  A patient's anxiety level goes down as they feel more educated about the surgical process, healthcare team, and environment.​

Shared Journey:  Referring doctors want to be a part of the patient's journey.  Its one thing to conduct the diagnosis and create a treatment plan, it's another level when they can revisit the surgical outcome with the patient; thus the journey is not seen as a series of one-off events but part of a long-term relationship.

Referrals:  Patients who experience this level of attention recognize that the provider cares about their welfare and outcome.  These very patients become your greatest spokesman when they refer their circle of influence to you.

Community Recognition: Providing surgical videos to referring doctors who use them to educate patients about the process and your practice excellence is a game changer.

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Word-of Mouth:   Patients who experience this level of effort by the referring doctor will recognize that the provider cares about the patient's welfare and outcome.

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Sharing authorized real-life examples with referring doctors can encourage word-of-mouth referrals, as the referral source feels confident knowing they are in expert surgical environment.

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Summary:  Evidence based trust . . . 

For the patient, surgical videos help demystify the surgical process and provide more information for their decision making.